social media doesn't make any sense because why would you want to seem better than you are?

that's not right. there's no upside to that.

in as many things as possible be better than you seem.

be stronger than you look. be smarter than you look. have more money than you look. I feel like nature figured this out a long time ago. 

but then you'd say, "well what about animals that look like predators and what about looking scarier than you are?"

well you got me there but that's not going to make you any friends is it?! yeah. making friends is important. and a good way to make friends is to utilize surprise competence. so there.